10 Jul 4 Ways to Make Your Website More Visually Appealing
Customers are shopping online more than ever before and attracting them to your website is a challenge in today’s competitive internet world. In this aspect, design plays an important role in holding the attention of your customers and you very well know how hard it is to accomplish that. Customers decide within seconds if your website is well worth their time and effort to navigate through it.
According to research, 94% of the customer’s decision to do business with you online depends on the design and website layout. Why is that? The reason is quite simple. When the projected image of your business is professional and responsible, it prompts the customers to place their trust in you. Let’s explore how can you make your website more visually appealing to attract more customers:
1. Add Images
You may already know this but many businesses still lack clear and interesting images on their website. We all know images speak louder than words but it is actually helping you keep your audience glued to your website. Because f its high interactive capacity, images enhance the look of your website and adds to forming a trustful relationship with your customers.
If you are showcasing your products on your website, you need to take extra care to add images which are professional and beautifully display your product. Any kind of unprofessional images just takes half the lure away from your website.
2. Select the Right Colors and Fonts
When choosing colors and fonts for your website, you need to make sure that you are using the right tone and maintaining a balance. Colors have a profound emotional effect on the users and you should chose colors, which are a depiction of your business and brand. When choosing a font you need to consider that it is not overshadowed by the website colors and reads easily.
3. Using Grids
Grids help to draw boundaries between the different content on a single page and you must make sure that you effectively choose your columns and rows to place text and images. Avoid cluttering the image and leave white space to add a professional touch. Make sure that your drop down menus or other tabs are not hiding the text and are smooth to respond.
4. Simplicity Matters
While you focus on the colors, design and visual appeal to enhance your website, just don’t overdo it. Remember that simplicity is key here. Most websites fail to attract users not because the design isn’t great but it is complex and difficult to navigate their way through it. If customers can’t find their way around easily and you fail to attract them to the desired locations, there is something wrong and you must find out what you are overdoing.
Take note how much first impressions and visual appeals matter in personal interactions, and if you have answered A LOT to that that should be reason enough for you to approach a professional web design company to help you develop that visual appeal to your website that will attract customers.