30 May How to Determine the Best Keywords for Your Website
The main point of having a business website is to capture potential customers from the traffic that comes in. Traffic from the search engines are not guaranteed to turn into paying customers right away. They may become subscribers to your newsletters or avid visitors for a while before becoming potential customers.
In order to capture this traffic, you should have significant amount of keyword-rich content that is search-optimized and reader-friendly. It’s important to note that today’s SEO strategies are more concentrated on giving value to website visitors and should be in compliance with the search engines’ guidelines.
You can write pages upon pages about your products and services, as well as how-to guides and other useful material for your site visitors. The main thing you should always include is your target keyword/s per page. Unfortunately, there are still business owners who fail to emphasize the most relevant keywords when doing so.
[Tweet “You should always include your target keywords in all your web pages.”]
Finding the best keywords for your website using Google Keyword Planner
Google Keyword Planner is the most widely-used tool for finding keyword ideas for any niche. Using this free tool and your primary keywords or phrases, you will be able to find out other relevant keywords which you can use throughout your website.
Having a primary keyword is often established prior to building your website. This is typically based on the industry or niche you’re in. Your domain name may even contain this primary keyword or phrase if you’re not using your brand name at all.
The idea is to get a list of relevant keywords which you can use in generating leads. But most importantly, you need to find keywords that will help improve your site’s conversion rate.
Using these three key metrics in Google Keyword Planner, you’ll be able to determine which keywords are better in terms of providing value to your website and visitors:
Competition is a metric that tells you how popular a keyword is – not by the number of searches, but how many people bought the keyword. If you see a high number for a specific keyword, it means that it would be difficult for you to compete against other buyers since it is highly in-demand.
Even if you’re not planning to purchase a specific keyword with ‘high competition value’, take it as a main consideration especially if you want to use a similar, relevant keyword for your site’s pages. Long-tail keywords with ‘lower competition value’ may provide you with more opportunities to rank in the SERPs and get more visitors who are searching for those keywords – helping your site’s pages get more views from more targeted visitors.
[Tweet “Take note of the competition when searching for a keyword.”]
2. Local Monthly Searches
Local monthly searches show the approximate number of people searching for suggested keywords in a specific region or country. It’s similar to Global monthly searches, but it’s more refined (based on country of choice) or localized, so to speak. This metric is quite useful especially if you’re providing services or selling products locally.
[Tweet “If your target audience is local, check out local monthly searches for a keyword.”]
3. Global Monthly Searches
Global monthly searches will tell you the number of times a specific keyword has been searched for in the last month, globally. Popular keywords generally have higher numbers, but it doesn’t mean it’s always better because there’s too much competition. Targeting on ‘lower search value’ is more advisable because there’s also less competition.
[Tweet “Keywords with high global monthly searches are not always better.”]
If you use other keyword research tool/s, make sure to find the equivalent of these metrics within the results. Many of these tools also extract data from Google, so it won’t be too hard to find these metrics from your chosen tool/s.
Using the ideal research tool and these key metrics on how to choose keywords for your website provide an opportunity for your business to rank specific, relevant keywords within your niche. Aim for substance and value, and not on the frequency (synonymous to keyword stuffing) in order to deliver useful content to website visitors who are searching for such words/phrases via search engines.