04 Aug Top 5 Web Analytics That Can Help Your Digital Marketing Campaign This Year
Oh mighty internet, how deeply have you impacted our lives over the past decades! Think about it; it’s affected pretty much every aspect of our life. From the way we do business to the way we communicate and share data, it has even turned marketing campaigns upside down. Analytic tools such as Facebook and Google Analytics have made it easier than ever to take your campaign from the ground all the way up to the skies. Don’t believe us? Check out how these 5 analytics can help you in your digital marketing campaign.
Location of Bulk audience
Definitely the most important web analytic of all is the location of the bulk audience. How is this important? Well, it helps save time, money as well as increasing the affectivity of the campaign. Just take a first person example; you come across an ad for cheap iPhones, but the price is written in Yen. The first thought that comes into your head is ‘scam!’, even if the ad is legitimate. On the other hand, if you come across an ad that states the price as well as making references to local attractions(which are nearby), which one would you be more attracted to? If you have been using the internet for a year or more, the answer would be the latter.
Keeping track of the age groups that garner most visits will help you optimize your campaign in order to appeal to the core age group audience. Let’s say an insurance company starts a digital marketing campaign; using the age group analytic, they track the core audience to be around 18-25. Keeping that in mind, they can market themselves as the quintessential ‘under 25 insurance’ vendor, establishing a niche.
Quick; what’s the most widely used device to check emails? A few years back, it was the desktop, but now it has been dethroned by mobile devices. In North America, more than 40% of the people read their emails on their smart phones; keeping track of how many visits on your webpage are from a mobile device will help you decide whether a mobile site is due or not. It will also help you adjust your email marketing campaign for the mobile user’s screen in order to maximize click open rates.
Highest Activity Time
For marketing emails and promotions, it is highly unlikely that a user reads the email or even gets it (thanks to Gmail tabs), as the email may simply get lost among a stockpile of other mails. In order to know when you should be sending the email, you need to know when your audience is most probable to check it!
Last but not least, we have the post reach, which is a concept popularized by social media networks. The post reach allows you to find out how many times a particular post was seen, which means you can find out which of your campaign tactics are attracting audiences and which aren’t. This will help you devise future campaigns more effectively.